1. Buyer behaviour
... of the sandwich, which is regarded as a one type of the most common and convenience meals in Australia. This suggests people that the manufacturer offers familiar, pre-cooked and convenient meat-free products with are quick and easy to prepare meal. Regarding the appearance of the product in the advertisement, they look very natural and fresh. The well thin slices of ... meat-free chicken, bacon and ham appear like natural layers of real meats. The colors of meat-free product are usual colors of each particular meat i.e. the pale pink color of a fresh roast pork. The texture of the prod...
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