1. Endorsements and Social Learning
A number of studies have shown this to be true. ... In a study published in Global Media Journal, a group of researchers wrote a questionnaire that asked about advertisements and gave it out to a sample group of United States citizens (Ahmed, S., & Ashfaq, A., 2013). ... However, studies have shown the there is a significant advantage in using one endorser. ... A celebrity advertising a product or company on their social media is definitely a trend that will continue to influence consumers as long as social media remains prominent. ... Teenagers often look to celebrities on social media for a ...
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