1. The Growing Industry of Online Shopping
... shoppers also seek customer service information. Palmer (2000) found that online shoppers wanted security information and return policies revealed on Web sites of online merchants. In addition, these shoppers wanted multiple ways to contact the merchant, interactive assistance with transactions, and wanted access to this information prominently displayed on Web sites. The ability to access information provided by ... when the product is technologically complex, ego related or the price is high. Establishing consumer trust or feeling of security is an integral part for successful online ...
- Word Count: 2008
- Approx Pages: 8
- Grade Level: Undergraduate