1. Start Something That Matters by Blake Mycoskie
... claim, he tells some stories (how ironic). One that interested me was the story of Jared Fogle, the famous spokesman for Subway who was able to lose 100 pounds in just 3 months by only eating low-fat Subway sandwiches for lunch and dinner. While I've seen Jared a million times on commercials, I never understood the significance of his ad campaign. Before Subway had ... someone laced the tablets with cyanide after they were delivered, causing people to think poorly of Tylenol. However, they were able to fix the situation by administering a product recall and replacement and also a reward...
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- Approx Pages: 10