1. Uses of the Internet
... 117). Lederman states there are six fundamental assumptions regarding the use of focus group interviews. The central assumption regards openness and candor of the group. She states "candor is permitted both because the members of the group understand and feel comfortable with one another, and also because they draw social strength from each other- (118). Lederman also notes five other assumptions. 1. That people themselves are a valuable source ... L. Kreps. Investigating Communication: An Introduction to Research Methods. Boston: Allyn & Bacon, 2000. Howcroft, Debra. "The Hyperbolic Ag...
- Word Count: 3136
- Approx Pages: 13
- Has Bibliography
- Grade Level: High School