1. The process of individual decision-making
... are posted on public transportations. However, in Katz and Lazarsfeld's study, the scholars believe that "the way people made up their minds was personal influence" (Katz and Lazarsfeld 32). In Katz and Lazarsfeld's study, the scholars believes that the mass media only effect people in their decision ... much more active population and from these individuals, the ideas and messages get passed onto the general population through interpersonal interactions (such as everyday personal relationships). According to Katz and Lazarsfeld, "interpersonal relations are potential networks of commun...
- Word Count: 1114
- Approx Pages: 4
- Grade Level: Undergraduate