1. All Marketers are Liars by Seth Godin
... . What's the point of telling a story right? They are all the same right? Why tell a story if the product is extremely good and people are going to buy it anyway. The point of telling a story is to convince you the buyer that their product is not only worth buying but it's a matter of norm. You thinking ... A great story hit's the target like a race horse bolting out of the gate. Once we hear or see something that we want, we immediately find a way to buy it. The point isn't telling the truth in marketing. The point is us believing the story so we feel like obligated to buying their produ...
- Word Count: 1602
- Approx Pages: 6
- Grade Level: High School