1. Market Orientation
... market intelligence and the necessity of functionally coordinated action directed at gaining a competitive advantage (Hurley, Hult and Tomas, 1998). Besides the different concepts of market orientation, a philosophy of market orientation arose. Narver and Slater (1998) say that the debate about the nature and benefits of being market oriented still continues due to the fact that scholars ... an understanding of customer-oriented organizations, including the underlying cultural factors (Deshpande, Farley and Webster, 1993). Organizational culture is defined as the pattern of shared values...
- Word Count: 5010
- Approx Pages: 20
- Has Bibliography
- Grade Level: Undergraduate