1. The Effects of Social Media on Identity
... business, a place for blogs and journals, or to share personal content. Consumerism is at an all time high thanks to the platforms media allows. According to Kietzmann, in her article on the building blocks of social media, she states that social media "uses seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups." These "groups ... world full of profiling and innovative technology. How medias affect our identities can be attributed back to the first block, and arguably the most important. Many sites today are built on the idea...
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