1. Analysis Of Competitive Forces Industry
... a substitute product for the sporting goods industry. Where the companies need to be concerned is the amount of marketing to certain age groups. Children from 12 to 14 according to stats Canada are more physically active than not by a ratio of 2 to 1 meaning that the sporting goods industry needs to consider the threat of substitute products for this age at a minimum. Where the threat becomes more of a serious risk is above the age of 20. More individuals ... are considered to be physically inactive compared to active in this age group. It is in this area that the sporting goods industr...
- Word Count: 1412
- Approx Pages: 6
- Grade Level: Undergraduate