1. Cultural Impact On International Branding In Advertising----A Case Of Success Of LGE In China
... not amenable to statistical analysis. (Mueller 1996: 210) This, to a certain extent, limits the data analysis from the quantitative viewpoint. The focus groups in this study consist of 4 to 6 persons. This is slightly less than the numbers Douglas and Craig (1983) suggest. The smaller group size, however, allows each interviewee the chance to express an individual viewpoint besides the group discussion ... for ten years, the sales of LG in 2000 is less than 2 billion US dollars, in 2001 is 3 billion US dollars, in 2002 up to 4 billion US dollars. During ten years in the past, only LG (el...
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