1. Comments and reviews on "Why we buy: The science of shopping
... the dynamics of shopping: in other words how shoppers respond psychologically to the placement of merchandise, packaging, and other features of the merchandise itself. The first part provides details on how Underhill and his trackers got started in the people-shopping business and why he got started in that business. There studies prove that the longer a shopper remains in a ... zone" (the area just inside the store's entrance); and "circulation patterns" (how shoppers move throughout a store), and the relationship between a customer's amenability and profitability, learning how good st...
- Word Count: 1653
- Approx Pages: 7
- Grade Level: Undergraduate