1. Do What Others Get Have an Affect on the Way Consumers Buy?
Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions. By: Feinberg, Fred M.; Krishna, Aradhna; Zhang, Z. John. Journal of Marketing Research (JMR), Aug2002, Vol. 39 Issue 3, p277, 15p, 6 charts, 3 graphs; (AN 6989133) Do What Others Get Have an Affect on the Way Consumers Buy? How This Affects a Company's Approach to Targeted Promotion. Series of experimental ... each with their own quirks. Promotions themselves come in many forms as well, making it a complex task to market to consumers. But, it seems that these two are the main characters and both seem to care what dea...
- Word Count: 684
- Approx Pages: 3
- Grade Level: Undergraduate