1. Impression Formations
... first impression formed towards the male presenter in the footage was recorded by both groups of students using a First Impression Scale (FIS). The mean score of the First Impression Scale (FIS) was then accumulated, calculated and recorded. A graph and table was then constructed based on the information collected ... . It was hypothesised that students tend to form a stronger first impression and a higher First Impression Scale (FIS) score would be generated if they are exposed to a visual stimulus. Results Type of Stimulus Shown 60 seconds visual footage 60 seconds audio footage Mean of...
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