1. Critically evaluate the contribution of the mass media to th
... it was proposed that people would mirror what they saw. Although this is true to an extent, it was assumed that audiences were passive receptors of the media, however this suggested that the media had enormous control, however this approach was proven not to be all incorporating. The 'two step ... exist in almost all communities. Here opinion leaders were people who kept up to sped on the latest story, and appeared to be aware of all sides and opposing parties in any given topic. The opinion leaders would then pass on their opinions, presenting them to those who were ... , will be able to...
- Word Count: 1536
- Approx Pages: 6
- Has Bibliography
- Grade Level: Undergraduate