1. Principles of Responsible Commerce
... found not guilty by a jury. Finally In 1978 Ford recalled all 1971-1976 Pintos for safety modifications. The 137 million dollars not spent on modifications meant greater (short run) profits for Ford. These would amount to 'small' increases in incomes for each of the thousands of shareholders. The notion of diminishing marginal utility of income suggests that these dividends would have resulted in relatively small utility gains ... . The costs were horrific but born by only a few hundred individuals and their families and close friends. Ford had ... ...
- Word Count: 1947
- Approx Pages: 8
- Grade Level: Undergraduate