1. A Critical Review of Cross-Cultural Issues in Marketing Rese
... strategic process of marketing among consumers whose culture differs from that of the marketer's own culture in at least one of the fundamental cultural aspects. These include language, religion, social norms and values, education and living style. Cross-cultural marketing demands marketers to be aware of, and sensitive to, the cultural differences; to respect the right to culture by ... in different countries. "The act of shopping does not always perform the same function in all countries. In France shopping is reputed to be an integral part of the housewife's social life, whereas in th...
- Word Count: 2515
- Approx Pages: 10
- Grade Level: Undergraduate