1. Family Influence Consumer Behaviour
... Garland, "Marital Influence in the Decision-Making Process for Services,"" Journal of Services Marketing, vol. 10, no. 1 (1996), p. 15. As can be seen, sex roles are a key factor in family consumption decision. Besides this major factor, culture and subculture also relative with decision making. For example, in China, the dominate position still belong to husbands in the most areas., especially ... behaviour, so the most efficient strategies have been developed by marketers for target this basic consumption group, especially begin with young age children. Children are exerting more infl...
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