1. Persuasion Theories And The Domino Model
... message can motivate people to take on different behaviour. It is a four-part sequence based on the concept of a line of dominos- Push one, and the remaining fall in order. (See diagram.) It begins with a message, which then implies knowledge. This knowledge influences an attitude, and that is then translated into behaviour. The domino model can be taken apart so we can look more closely ... . First lets define some easily confused terms. As with many forms of communication, PR relies on the effective delivery of a message through particular channels. In order for the message to be effect...
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