1. The Psychology of Fashion
... ' appearance on 6 pieces of criteria: intelligence, confidence, trustworthiness, responsibility, authority, and organization. The models' outfits seemed to appear conservative and similar in style except a slight difference in skirt length and an extra unfastened button on a blouse. Each model was described of obtaining different occupations from one another. The participants in the study revealed that the senior manager of a company was favored least whenever her style was more " ... ;provocative" and more favored when she was dressed more conservatively. The researchers claim that t...
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