1. The Demand of Satisfaction
... tea (or neither), to go to movies, to eat at a restaurant, to buy excellent (or not so good) hi-fi systems. Economists assume that in making choices, consumers are motivated to maximise their utility - that is the total satisfaction that they receive from the goods and services that they consume. Neither economists nor psychologists can measure utility directly, but our inability to measure ... something does mean that is not real. People gain satisfaction from eating a good meal, listening to a good CD, or taking a walk in the evenings. Even though we cannot measure the utility you obt...
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- Approx Pages: 5
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- Grade Level: Undergraduate