1. The Effects of Social Media on Identity
... business, a place for blogs and journals, or to share personal content. Consumerism is at an all time high thanks to the platforms media allows. According to Kietzmann, in her article on the building blocks of social media, she states that social media "uses seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups." These "groups& ... I feel that we can't always pinpoint is the way social media controls our personality. Personality and behavior coincide with our vision of a deeper identity. These building blocks are the foundatio...
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