1. Marks and Spencer Case Study
... STRENGTHS Centralised buying office and operations leads to consistency in image and standards Used British suppliers to maintain its reputation for good quality Stocked generic clothing ranges with a wide appeal to public WEAKNESSES Centralised direction meant conformity - managers could not respond to local consumer needs Burgeoning overheads due to its insistence on using British suppliers. Top ... style. M&S was also hit by discount stores such as Matalan that competed against M&S by offering generic clothing ranges at significantly lower prices. THE CULTURAL WEB - DECONSTRUCTED The ...
- Word Count: 1541
- Approx Pages: 6
- Grade Level: High School