1. Crime and Criminal Justice
... start by looking at the various models by which we are being fed information and how we perceive them. • Although the mass media may communicate the same message to large numbers of people, it should not be assumed that the message is interpreted in the same way by those receiving it. This is reflected by the two-step flow model. The ... message conveyed reaches the audience, the audience in turn interprets it any which way they want and this may or may not influence them. • The hypodermic model assumes that media ... . Audiences are not homogeneous. The audience filters the media ...
- Word Count: 1547
- Approx Pages: 6
- Has Bibliography
- Grade Level: Undergraduate