1. Family Influence Consumer Behaviour
... choose the destination and education provider. The most trustworthy information usually comes from family member. Parent - Child Interaction From the source of "Journal of Cereal Science-, http://www.elsevier.com/locate/issn, a survey shows the parent and child interaction when make a decision to buy cereal products. In this survey, child initiates account for 66 percent, ... (23%): - Child Agrees (19%) - Child Denies (2%) - Child Declines (2%) Direct Selection (11%): - Child Agrees (7%) - Child Declines (2%) - Child Suggests other (2%): Source: Journal of Cereal Science http://www.else...
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- Approx Pages: 12