1. Start Something That Matters by Blake Mycoskie
... business. In chapter two, "Find Your Story", Blake insists that the story of your company should be the most important aspect if you're trying to create something new, explaining how the story of your company is what really grabs the attention of your potential customers. He urges his readers to find an affinity group that encompases the problem ... become one of the most successful businessmen of all time. I think part of what's cool about the SSIR RAP is that it's working towards removing the fear of starting something new. By researching and learning about other's who have changed th...
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- Approx Pages: 10