1. Life in the media's world
... the Jose Cuervo ad portrays the woman as the one who is affected by the liquor which would be the only reason for writing the number on the male's forehead. In the words of the caption, the liquor is making the woman speak louder to the male, with the implication that she is saying that she wants to have sex with the man. Contrary to Strate's views on women in beer commercials as being demure and ... passive, the woman ... in this ad shows no sign of passivity. She has become the man ... ...
- Word Count: 1062
- Approx Pages: 4