1. Start Something That Matters by Blake Mycoskie
... ironic). One that interested me was the story of Jared Fogle, the famous spokesman for Subway who was able to lose 100 pounds in just 3 months by only eating low-fat Subway sandwiches for lunch and dinner. While I've seen Jared a million times on commercials, I never understood the significance of his ad campaign. Before Subway had even heard of Jared, they implemented ... successful businessmen of all time. I think part of what's cool about the SSIR RAP is that it's working towards removing the fear of starting something new. By researching and learning about other's who have changed t...
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