1. Start Something That Matters by Blake Mycoskie
... process of creating a startup that can do well and good at the same time, while telling the story of how it's worked for him. Blake begins the book by using the first chapter to summarize how he got the idea for his most successful company, and how it got it's feet off the ground. The company he created is called TOMs, short ... laced the tablets with cyanide after they were delivered, causing people to think poorly of Tylenol. However, they were able to fix the situation by administering a product recall and replacement and also a reward for the perpetrator. In chapter seven, titled "G...
- Word Count: 2616
- Approx Pages: 10