1. Oward A Personology Of The Consumer
... spiritual strivings help people see meaning in their lives, particular during periods of personal adversity. Unfortunately, the recent renaissance of motivational research in psychology and the extensive work on goal concepts has so tar had little impact on consumer research. Except for the implicit recognition of the importance of very abstract goals in research on values and means-end chains (e.g., ... Reynolds and Olson 2001), the consideration of very concrete goals in decision-making research (e.g., Huffman and Houston 1993), and some very recent work on motives, goals ... Griffin,...
- Word Count: 3484
- Approx Pages: 14
- Has Bibliography
- Grade Level: High School