1. Encoding and Decoding Model of Communication
... him. This is why circulation is important. The producer can only do so much to make the viewer see their vision, but if the person watching can't connect with it and get that message, then a totally different message may be received. The third step in Stuart Hall's model is use. Use is related to circulation because the way the audience will put ... they are exposed to is up to them and it is based on their personal experiences and beliefs that will lead them to this use. This leads to the last step of Hall's model, which is reproduction. Reproduction comes in after the message has been...
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