1. Fear Appeals And EPPM
... effective if it successfully generates the emotion of fear within a person. Not all fear appeals are successful, however. Some contain too great a threat, and some contain too little threat. These appeals can be simple threats from a friend or teacher or a commercial, television or magazine ad. The effectiveness of ... appeal contains a moderate amount of fear directed at a specific group of people. Because of the specificity of the group, the message would most likely be accepted and some sort of behavior modification or attitudinal change would be implemented. To further Witte's 1998 r...
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