1. Three Dimensions of Advertising
It is therefore plausible that the shopping environment has a stronger impact on womens buying motivations than mens. ... Furthermore, their emotional motivations were not strongly altered by the shopping environment. ... Put differently, women experienced the internet environment as less psychologically stimulating than the conventional stores. ... Taken together, these findings indicate that women were more strongly affected by the shopping environment than men. ... Further, women were considerably more affected by the shopping environment than men. ...
- Word Count: 1179
- Approx Pages: 5
- Has Bibliography
- Grade Level: Undergraduate