1. The objectives and measures of the balance scorecard
... selecting objectives and measures from among three classes of attributes. Product and service attributes (functionality, quality and price), customer relationship (quality of purchasing, experience and personal relationship) and image and reputation. The combination of this together with the core measures mentioned above help managers to focus organisational effort on delivering a superior performance to customers. These customer based measures must however be translated into ... strategy. Each measure that is used in the four of the perspectives is not merely a description of past perf...
- Word Count: 2837
- Approx Pages: 11
- Has Bibliography
- Grade Level: Undergraduate