It goes on to tell the reader exactly what to do and how to do it - making the "adventure- even more appealing by being less risqué.
The capitalised words in the body copy create sentences when linked together, albeit very basic. (NEW. → HOME → BEANS, → GRIND → PERFECT →CUP.) This is an excellent creative touch.
The advertisement ends with promises of physical and psychological rewards gained through owning the product. "Now sit, relax & smile."" Although this line is very simple, at the end of the ad it is very potent. The audience desire to own the product and will take action. He/she will know where to go to purchase Starbuck's "fresh- product by looking beneath the logo.
I think this is advertisement is very well made. My only objection is that the retailer's logo (Alshaya) is too prominent and/or not well placed - its current position/size interrupts the flow of the ad. I think perhaps Alshaya's logo would have been better placed if:.
1. it was smaller and more in the bottom right corner of the ad, or.
2. if it were smaller and in the bottom left corner of the ad and the Starbucks' logo was a little above and to the left of Alshaya's current position in the ad.
.
.
This intimate advertisement speaks to the reader entirely through the colours, person, clothes, strength of the lighting, angle and focus of the image used. The entire ad is non-verbal, and the visual sets the mood and tone of the ad.
The persuasive tool in this advertisement is sex appeal. The target market is women who desire recognition and to be sexy. .
The choice of the colours used is interesting & significant: gold is thought to strengthen the body and spirit, symbolises reflective thought, high achievers, and the need to be recognised. Red is known for stimulating lust and passion, power, and its invigoration of the environment. White is the colour gotten when all colours combine and symbolises perfection.
Ads are a major part of our everyday life. ... Both of these ads used a "sex sells" approach. ... Both ads also displayed a warning about the product. ... The women in the ads are very attractive and both have a very seductive look on their face. ... As shown in these analyses though the majority of the culture still draws it's attention to beauty and or suggestive references. ...
Describe and analyse the ways in which a recent advertising or marketing campaign targeted its audience. ... The ads ends with the strap line "the devil makes work for idle thumbs", and promotes Virgin Mobile's 3p tariff when texting other users in the same network. ... Both of the tongue-in-cheek ads end with the strapline `The Devil Makes Work for Idle Thumbs', keep yours busy text another Virgin Mobile for just 3p. ... The two recent Wyclef ads, featuring American recording artist and producer Wyclef Jean, were hugely popular for their use of tongue-in-cheek humour. These...
Part III, "Issue-Advocacy Advertising", is a very short section that has only one topic of discussion, do issue ads work, and if so when. ... The project 3 was based on analyses of 2,535 speeches, 880 ads, and 23 debates, and is a collaborative research project that examined the character of every presidential campaign since 1952 and took 10 years to complete. ...
According to the report of the Task Force on Advertising and Children (2004) as children reach the age of 4-5, they are able to make a categorical distinction between commercials and other programmes, but mainly on the basis of affective ("advertisements are funnier") or perceptual ("ads are shorter") cues only (4). ... If we want to examine how advertisements affect children, we need to look into the theories of cognitive development, the differences of children's understanding of commercial content at various stages of their life as the success of any advertisement ...
Through further analyses of advertisements that utilize the NESQUIK bunny one would find increased use of technology and an appeal to a wider audience. ... At one point, the bunny was also a superhero-Quik Bunny- who wore a giant "Q- around his neck and even appeared in ads with Superman! ... With ads like the one included it was hard for families to say no to the cute, button-nosed bunny with that irresistible smile. ...
If it has such an effect on our lives it makes sense to study it and be able to analyse and interpret what adverts are telling us. ... Although in some ads the product may be aimed at a particular ethnic group, for example make up products for white skin will not be advertised with a black model. ...
The report also notices and generally analyses the Brand Positioning and the consistency of the Marketing Mix Strategy in Australia's beverage market. ... There are no TV Ads or print media, but online promotion for special discounts. ...
Outline: I. History II. General View III. Mission Statement A. Creative Pioneer B. Leader in The New Age C. Better Ideas and Better Results D. Trusting Relationships E. Integrity, Diversity and Respect F. Unquenchable IV. Structure V. Process VI. Compensation VII. Creative...
It is mind-boggling that National Collegiate Athletic Association advertising rules prohibit ads for tobacco products, gambling, and alcohol beverages except beverages that contain 6% or less alcohol such as beer, which ironically is the top alcoholic drink on college campuses. ... The International Center for Alcohol Policies's comparative studies across countries and other analyses suggest that culture of parental influence and drinking habits, family structure, peer pressure, alcohol expectancies and drinking motives play a prominent role in young people's drinking patterns. ...