• What strategy will we implement to successfully deal with any ethical differences?.
• How can we change the attitudes of those employees who may resist change?.
• What issues do we expect to face?.
• What are the human elements that may arise from this acquisition/merger?.
An overview of the Stump Water Company and the Acme Beverage Company may provide better insight into their differences relating to ethical commitment.
Stump Water.
The Stump Water Company began in 1993. Stump Water is an alternative beverage and marketed globally. Stump Water, as the title may indicate, is merely colored water. Its visual appeal is striking, and offers an alternative to additive-based beverages. The original vision of the company and its founders is the marketing of a beverage, with the nutritional value of water. Stump Water is a Fortune 500 company that is ethically committed to providing nutritious beverage alternatives to communities worldwide. The company adheres to its code of ethics. Stump Water has received recognition for its commitment to charitable causes.
Acme Beverage Company.
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The Acme Beverage Company began in 2001. Acme Beverage produces syrup-based beverages such as soda. Acme Beverage was a young company that quickly rose to prominence as the result of soaring sales to youth between the ages of 7 and 10 years old. The company is recognized, by consumer advocates for introducing large amounts of caffeine into its beverage drinks, to a youthful target market. Critics claim beverages with high amounts of caffeine should be prohibited for sale to unsuspecting youth. An independent audit of the company, yielded evidence, that Acme Beverage knowingly boosted the caffeine content of its drinks, in an effort to double sales. This company has no formalized code of ethics. Some have described this company as "ultra efficient at all costs.