Eaglemark provided credit to leisure product manufacturers, their dealers, and customers in the United States and Canada. Then in 1996 the company announced that it would discontinue the operations of the Transportation Vehicles segment so that it could concentrate on its core motorcycle business. The end of the 1990's found Harley looking at the younger market for their product and how they were going to attract this buying market. .
CORPORATE GOVERNANCE:.
The board of directors consists of eight members two are internal members. The board brings experience to the company in several areas such as; marketing and organization, legal and strategic counsel, creativity and vision, how to retain strong and long-lasting dealer relationships, how to work with the entertainment industry and younger customer segments, international experience, and the ability to establish beneficial relationships with all stakeholders. .
MISSION:.
"We will fulfill dreams through the experience of motorcycling by providing to motorcyclists and to the general public an expanding line of motorcycles, branded products and services in selected segments."" .
VISION: .
Harley-Davidson, Inc. is an action-oriented, international company-a leader in its commitment to continuously improve the quality relationships with stakeholders. Harley-Davidson believes the key to success is to balance stakeholders' interests through the empowerment of all employees to focus on value-added activities. .
STRATEGY:.
Harley-Davidson plans to grow both organizations with new members and chapters in the years to come both domestically and internationally. .
The need to get the attention of the younger customers by marketing is foremost in the strategic plans at Harley. .
Internationally, Harley has plans to continue to focus on expansion and improvement of distributor and dealer relationships, specializing in training programs, retail financing initiatives, ongoing product development, and coordinated marketing programs to attract new customers.