" The slogan fits well the dish which is centered in plain view of the advertisement. The dish looks like a home cooked meal. When people want to have a home cooked meal but they don't want to cook or they are away from home, all they have to do is go get Stouffer's southwestern style dinner. At the top of the page of the advertisement there are pictures of chili, lime and cilantro, indications of what makes the meal what it really its and what it really tastes like. The plate of chicken, rice and beans is placed on what looks like a stone table with a table napkin placed next to it. Stouffer's also has its website at the bottom of the page. Stouffer's quote at the top of the page doesn't make sense to what the food is trying to portray: therefore, it doesn't help encourage the intended audience to buy their product. The quote states, "Chilies. Lime. Cilantro. Stouffer's?" .
In the Kraft advertisement there is a blue background. In a way the blue background looks as if it would be some kind of place mat surrounding the picture of the Rotini. Inside the blue background there is a statement made by Kraft, informing the viewers of the ad that "in a preference test for richer, fuller flavor, Kraft Deluxe Rotini White Cheddar and Broccoli beat Lipton Pasta and Sauce Cheddar Broccoli among those with a preference. Now, could we be more proud?" This statement let consumers know that the Rotini White Cheddar and Broccoli really is delicious, making consumers want to go out and buy it to see for themselves. Stouffer's doesn't have anything to show for their product, nothing stating that their product won a taste test or that their product really is tasteful like a home cooked meal. Stouffer's color scheme of the table setting and the fork are all proportional to the way the food is placed on the plate. It is color coordinated. At the top where the lime, cilantro, and chilies are the background is white.