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q McDonalds is one of the world's most well-known and valuable brands and holds a leading share in the globally branded quick service restaurant segment of the informal eating-out market in virtually every country in which we do business.
q McDonalds is the world's leading food service retailer with more than 30,000 restaurants in 118 countries serving 46 million customers each day.
q McDonalds corporate social responsibility to the community means giving back to communities.
q McDonalds has a long-standing commitment to environment protection:.
Long-standing rainforest policy to the recycling of corrugated paper.
Purchasing recycled products to energy-efficient construction techniques.
Exploring alternative refrigerants to partnering with environmental organizations.
q McDonalds believes in safety, quality and social compliance:.
Animal Welfare.
Beef Safety.
Toy Safety.
Code of Conduct for Suppliers.
q Development: Lead the Quick Service Restaurant market by a programme of site development and profitable restaurant openings.
q People: Achieve a competitive advantage through people who are high calibre, effective, well motivated and feel part of the McDonald's team in delivering the company's goals.
q Restaurant Excellence: Focus on consistent delivery of quality, service and cleanliness through excellence in restaurants.
q Operating Structure: Optimise restaurant performance through the selection of the most appropriate operating, management and ownership structures.
q The Brand: Continue to build the relationship between McDonald's and its customers in order to be a genuine part of the fabric of society.
Management and information systems in the strategic direction of the company. .
McDonald's develops its future scenarios around three strategies - customer convenience, customer value, and optimal operations.