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Media

 

The producer D.W. Griffith was a major factor in Hollywood. He believed that movies are sources of becoming big businesses. He saw film as something that can draw masses of people, even middle-class people. All of this is true today.
             The Kleptomaniac was really the only film I had trouble following what was going on. I found out the reason why after reading what Munsterberg had to say in p.204-205. What was missing in the scene of the rich woman in the department store was a "close-up" shot of her shop-lifting. I had no idea she stole anything; I totally missed it. "The close-up has to furnish the explanations", "Our attention is focused on it and we know that it will be decisive for the development of the action". In today's films close-ups are used to bring the viewer into the story; they let us see what's going on during an important scene. The Kleptomaniac was a story of unequal justice where a rich woman who is caught shop-lifting gets away with it in the justice system and diagnosed with kleptomania, while the poor woman who stole a loaf of bread to feed her starving children is convicted of stealing.
             Films today have socially changed tremendously. Movies now have become a place where the audience are watching themselves. They are now becoming a fact of life. Films today "obey the laws of the mind" because it is the mind that makes these films interesting to watch emotionally and mentally. Movies have become a fantasy world where real life issues are being played and audiences like to watch them because they relate to them.
             In order to see how advertising and public relations have obscured and facilitated our freedom and our understanding of democracy, we need to understand the differences between the two. Advertising attracts public attention to a product or business, as by paid announcements in print or on the air. You definitely know an ad when you see it. Public relations establish and promote a favorable relationship with the public.


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