Amazon.com

            
             • Through its efficient distribution centers it is able to distribute 95% of all of its orders within the same day.
            
             • Through its massive distribution centers, it is also able to hold more accessible inventory.
            
             • Improvement in customer return policy would increase efficiency and build brand loyalty.
             Marketing & sales.
            
             • Increase in sales shows that the firm has a very strong sales team.
            
             • Efficient systems allow it to track customer's preferences and personalize it to their preferences.
            
             • Amazon is efficient and resourceful with its promotions and advertisements.
            
             • Insufficient sales and promotions as only 25% of Americans recognize Amazon.
            
             • Product differentiation at an affordable price enhances customer satisfaction and builds brand name loyalty.
             Service.
            
             • Efficient and reliable service would attract customers to return and buy again.
            
             • By establishing a database, firm is able to identify customers spending habits and preferences.
            
             • By allowing customers to review its product, feedback on improvements can be collected.
            
             • Efficient distribution of products to customers on the same day.
             Procurement.
            
             • Efficient use of facility and using doors laid across sawhorse desk.
            
             • By getting its supply from Ingram, Amazon is able to reduce cost and time.
            
             • Too dependent on Ingram for sourcing of its products.
             Technological development.
            
             • Introduction of new encryption method to encode transmitted data which is able to protect consumers and also prevent the theft of private information.
            
             • The one-click approach to online shopping would enable its web site to be more users friendly.
             Human resource management.
            
             • Increase in computer expertise would enable it to hire employees with better knowledge.
            
             • Recruitment of employees with expertise in software development, international distribution, and brand name building would improve its productivity and also its competitiveness.