The main reason for this is because a potential applicant can go to the website and search for a job for free since the company is the ones paying for the job postings. These online services do more than just job listings. They also provide online assessments, prescreening, and help supervise recruitment. According to Breaugh and Starke (2000), recruitment is about marketing the organization and making it more appealing to applicants (Breaugh & Starke, 2000, chap. 6). They also stated, "the experience should be sufficiently positive to encourage applicants to stay with the process until a final decision is made, and it should maximize the likelihood that if offered the job, the applicant will accept." (Spector, 2003, p.139). .
The internet is used by many companies as a gateway into the market of hiring talented applicants, and these requires highly specialized people to create and maintain competitive advantages. This is one of the main reasons people need to understand the potential and limitations of the internet as a recruitment agent. More companies are turning to "e-recruiting" firms to assist them market job opportunities and match applicants to posted job (Rothmyer, 1997, p.53). Both of these procedures are done online. E-recruiting can automate the recruiting process by: 1) marketing job openings 2) keep track of candidate profiles 3) reference job openings on other sites 4) target specific areas of interest 5) identifying the right job seeks 6) screening applicants. .
Many people do not know what electronic recruiting is. It is the way companies use technology to recruit, employ, and promote employees. Also, it is a way that companies can reduce some of the burden of the human resources department. These technology advancements not only benefit the employers but also the employees. The employers benefits from a more open exchange of information about accessible employments and has a better feel for their career.