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Motorola

 

The merger was valued at $17 billion dollars, and was completed on January 5, 2000. The merger also acquired the majority ownership of Next Level Communications, which provides digital subscriber line (DSL) technology. With the formation of SpectraPoint Wireless, Motorola and Cisco Systems has entered the market for broadband access through Local Multipoint Distribution Service (LMDS), which uses point-to-point microwave systems (Motorola, 2000, p. 17).
             The third objective is platforms for future growth. This means building expandable telecommunications architectures upon which other companies can build and add value. This feature is extremely vital due to the fast pace of technological innovations. Some of these platforms include Aspiraã that deals with third-generation wireless systems to DigitalDNAã platforms designed to make Motorola a leader in the embedded electronics market place. Motorola has also teamed up with Lucent Technologies with the platform application of StarCore ã concerning digital signal processing (Motorola, 2000, p. 17-18).
             The fourth objective is performance excellence. This is measured by providing first class service to customers and financial results. Customer complaints have decreased by 22 percent by implementing a customer-care training program to the sales staff. Financial results for 1999 are also in positive territory. Sales in 1999 rose five percent to $30.9 billon and net earnings were 817 million dollars compared to a one billion dollar loss in 1998. Motorola's debt-to-equity ratio is improved to 10.1% in 1999 from 26.8% in 1998 (Motorola, 2000, p. 18-19). Performance excellence balances Motorola's financial results with measures of customer and employee satisfaction, and market share.
             Internal Strengths.
             Motorola has many strengths, the first and foremost is brand recognition. The name Motorola is known worldwide for quality products.


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