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The advertisement's slogan, "a home's true value starts with what you value ", focuses and directs the attention onto the buyer. In addition to this slogan, the advertisement also includes a list of all the details and the amenities that this house has to offer along with some ideas that each feature can bring. The extra bedroom gives the family a choice of having more children; the stone patio provides a place for family gatherings and parties; last but not least, the open floor plan allows for many different opportunities to renovate the area. The slogan combined with the list makes the buyer to rethink about his criteria on buying a house. This advertisement focuses on family values and uses it to appeal to the audience. Before reading this advertisement, the buyer might only think of buying a house as just providing a place for the family to live in. However, after looking at this advertisement, the buyer now looks at buying a house differently. Rather than thinking only for his wife and children, the buyer now thinks about his extended family and future generations. For example, the buyer might only look at houses that have extra bedrooms for any additional potential offspring or for his parents to come live with the family. Another example could be that the buyer now wants to buy a house in a stable community for his children and future generations to grow up in. This idea of a stable community to raise offspring serves as a core family value. All parents want their children to grow up in a safe and stable environment.
The second advertisement shows a model using L'Oreal's newest product RevitaLift. From looking at the advertisement, one can see that RevitaLift is an anti-wrinkle cream designed to protect skin from harmful ultraviolet light and to repair wrinkles. The model on the advertisement is a middle aged woman, which indicates that the specific audience of RevitaLift is mainly towards middle aged woman.
