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The Green Juice Experience


             During the fieldwork session, I noticed that the joint offered a variety of custom made juices that are natural and seem to be preferred by most of the customers who visited at the time. The most noticeable of the juices was the green variety which was often the ultimate choice for most of the customers. Moreover, almost all of the juice orders, especially the green juice, were ordered by young customers despite the longer waiting period for customization of the drinks. Tracy (401) points out that such a sign may prove that the product has won over the younger generation and there may be higher sales on the product in the coming years. The joint's location is proving to be a significant factor in attraction of potential customers and the loyalist alike. This is proved by the diversity of the customers who make the orders as the young and old all have something to enjoy. Additionally, it is accessible to individuals who seek not only to acquire the substantial nutrients in the cold-pressed high ranges of fruit juices but to cool down their body temperatures after carrying out heavy exercises. Hence, this makes it possible for the joint to win over more varieties of clientele.
             Additionally, the joint offers adequate space and are conducive for family dining since I could notice that a mother with her young toddlers enjoyed some of the delicious food products offered by the joint. Besides, the joint provides a quality location and access to other shopping areas hence, making it easy for more customers to notice and access it to have a go at some of the unique custom made juices. The area is also calm and quiet hence, offering a good environment for customers to study while waiting for the services at the joint. The friendly customers seem to elevate the good and happy mood of the setting making more customers, like myself, want to frequent the place. All these factors seem to give the joint an upper hand in winning a larger market share on their unique and quality products.


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