" The little boy starts to think of ways to make pigs fly. During the time he plans out how to make a pig fly, the background music resembles an 80's rock and roll sound. The little boy starts to measure and put metal parts together. After he is finished the little boy said, "Hey Ralph" then hits launch on his radio remote. At that moment, a pig, which is strapped to a rocket, fly's into the air. Raphael said, "Take it". At the end of the commercial the little boy pets the pig while telling him, "Good boy".
The commercial uses a family setting to appeal to all age groups. The theme tells the audience that working hard for what's wanted I the only way to receive it. As well as, that anything worth having is not simply given to you, it's earned. In this commercial they use a cliche, "When pig flies" as an explanation of what outrageous act would need to happen in order for someone to give up their Doritos. The audience can feel amused by the fact that the little kid would go as far as planned something so complex to win Doritos. Which goes on to say that Doritos are worth the effort to get your hands on them because they are "that good". The tone of the commercial is set with the background music when the kid is planning out what he needs to make. .
Budweiser.
First Video: Lost Dog.
In the Budweiser commercial has a setting on a farm with quiet and soft music that lends a hand towards a more meaningful message to the viewer. In the barn there is a dog, a horse, and their owner. The puppy and the horse are "best buds". When the owner loads up the horse into its trailer, the puppy went with the horse. The owner stops just before making a T-bone accident, the door opens up and the dog walks out. While lost without his family, the dog goes through horrible weather conditions. Back at the farm, the farmer is unable to subdue the horse due to his loss of his companion.
