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Advertising and Young Male Adults

" Ads have been taming us men to think that getting with women will stand you out in the society. That's the big picture that advertiser been portraying towards male consumers since they were teenagers. In Jib Fowles essay Advertising's Fifteen Basic Appeals she states that "In the interest of keeping failure and calamity from our lives, we like to see the durability of products demonstrated." Fowles is trying to say that we as a consumers are always interested to see how the product impact our life. Our life has starting to depend too much on product rather than our self. We buy these entire different products to boost our self-esteem and they have become a part of our life that we can't live without. Especially to young male adults who are very easy to persuade because sex is a major satisfaction in their life.
             The toothpaste ad by "Close Up" target young male adults' audience by showing a picture of a guy and a girl both kissing and getting real sexual with a sentence in a middle that says "Tasty" and on the bottom of the ad it says "The Taste That Heat Things Up". This ad is showing male young adults that if you brush your teeth with this product you will be turning on the girl and heating things up. Advertisements are using the need for sex because they know that all the young male adults are so much into sex and experiencing it and by using this product "Close up" their mouth will be tasty and girls will like it more. In Fowles essay Advertising's Fifteen Basic Appeals on the appeal of need for sex, she states that "To the extent that sexual imagery is used, it conventionally works better on men than women; typically a female figure is offered up to the male reader." He is trying to say that if an attractive female is used in an ad it's easier to get the attention from males than an ad with an attractive guy for an ad for females.


Essays Related to Advertising and Young Male Adults

1. Advertising for little girls

Living in this consumer driven society, conflicting images of women in advertising bombard female consumers, as well as their male counterparts, with the expectations society has for women, to be sexually adventurous and simultaneously domestic, and what expectations women should have for themselves, for example being thin with ample bosoms. ... It is as if they are preparing them for what to expect when they become young adults. ... Along with nakedness and sex when they become adults. ... A Renfrew center expert says, " Toys aimed at young girls can damage self-esteem... We are giving the...

  • Word Count: 1218
  • Approx Pages: 5
  • Grade Level: Undergraduate

2. Advertising and Gender

The influence of gender stereotyping within TV advertising must first look at the stereotypes within television programming and advertising in general. ... Adult males are usually the announcers or authoritative voices for products, even for products mainly used by women. ... The pervasive gender messages that run throughout the programming and advertisements are not limited to adult imagery. Children's programming and advertising follow the typical adult stereotypes. ... This illustrates the lack of power and authority women, and young girls have compared to men. ...

  • Word Count: 1639
  • Approx Pages: 7
  • Has Bibliography
  • Grade Level: High School

3. Advertisements are Ideologically Problematic

While this is the general place where the worst offenders of sexual objectification appears, the sexual objectification of women appears often in car ads or any other male centred advertising. ... This suggests that males are powerful and dominant and woman are subservient and less than men which is furthers the sexist views of the advertising industry. ... The same cannot be said about the male centred advertising although the use of the muscular and fit male used in advertising it is common. ... The young girl in the advert is dressed in unisex attire and despite the fact that little effort ...

  • Word Count: 1800
  • Approx Pages: 7
  • Has Bibliography
  • Grade Level: Undergraduate

4. Advertisementing For America

Both males and females of all ages are distress over the body images seen in advertisements. ... The majority of women in advertising are very thin and tall; those who model fashions "weigh 23% less than the average female and a young women between the ages of 18-34 has a 7% chance of being as slim as a catwalk model and a 1% chance of being as thin as a supermodel" (mediascope.com). Seeing these beautiful women can be damaging to young girls. ... Not only are young girls in danger of being influenced by advertising, but women off all ages can be susceptible to altered body images...

  • Word Count: 1356
  • Approx Pages: 5

5. Advertisment

The words that are used in this campaign are slang as well as urban, which would communicate the best with young people, as opposed to Adults who would generally use different language. Language plays a very important part in advertising. ... An advertising agency usually uses a key figure that they feel will be appropriate for the audience that they are trying to sell to. For example, if the company is trying to sell to males, it could use a beautiful girl to enhance the male's interest an visa-versa. ...

  • Word Count: 494
  • Approx Pages: 2
  • Grade Level: High School

6. Advertising - Using Sex to Sell

However, the marketing industry must be wary of images that traditionalize or stereotype male-female gender roles. ... The ad infers the argument that by consuming Detour Protein Bars, the target audience, young adult women, will become physically attractive. ... For example, more than two-thirds of adults are overweight or obese (Ogden et al., 2014). ... The stereotype is that young adult women should be skinny and are urged to constantly pursue beauty and sex appeal. ... These perceived benefits are a strong draw for the target audience of young women. ...

  • Word Count: 1215
  • Approx Pages: 5
  • Has Bibliography
  • Grade Level: Undergraduate

7. Alcohol Ads Impact Research

Targeted market individuals are mostly women as young as 16 and as old as 40. ... Age Definition of age # of ads Young adult (18-25) 16 Adults (26-30) 27 Middle age (31-40) 0 Table 1.5 depicts social economic status portrayed in ads. ... For example, an ad for Bacardi Rum contained a male licking liquor off of a female's stomach which she was pouring it on herself. ... Another study found that distillers directed 27% more of their magazine pitches to youth than to older readers, while manufacturers of malt-based beverages known as "alcopops-, such as Bacardi Silver and D...

  • Word Count: 1317
  • Approx Pages: 5
  • Grade Level: High School

8. Advertisement Exposed

A young lady is brushing her silky hair, her eyes are closed and there are flowers in the background. ... The body language of young women in advertising is usually passive and vulnerable. ... Media images supporting these behaviors include the strong, silent Marlboro man and the military ads telling young men to "be all you can be-. Ads perpetuate male stereotyping in two ways. Men in key "positive- character roles are portrayed chiefly within a restricted range of male traits. ...

  • Word Count: 2458
  • Approx Pages: 10

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