Of all the colors in the spectrum, blue is an appetite suppressant. Blue rice does not look as tasty as white one. Why? Blue food is a rare occurrence in nature. There are no leafy blue vegetables (blue lettuce?), no blue meats (blue burger, well-done please), and aside from blueberries and a few blue-purple potatoes from remote spots on the globe, blue just doesn't exist in any significant quantity as a natural food color. .
Yellow .
Along with red, this color rises our blood pressure a bit and catches our eye. Yellow embodies life, joy and offers a high-impact visual. .
Red.
This color is the attention grabber. It is considered the hottest color with the highest impact for attention and action. It has a strong masculine appeal. Men deodorant "Cool Spice- reads: "Treat him to a triple rush of cool from Cool Spice-! It has a picture of a man relaxing in a shallow body of water. His eyes are closed and he seems to enjoy the rushing water that is brushing against his whole body. .
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Green.
This color leads the pack for symbolizing a healthy lifestyle. Green is often used with health food products, recycling, vegetables and even mentholated tobacco products. Herbal Essences advertisement is a good example. It reads: "A totally touchable and organic experience-. A young lady is brushing her silky hair, her eyes are closed and there are flowers in the background. What a demonstration of nature and its connection to the product brand!.
Brown.
Although considered a masculine color, it does have a strong appeal to women as well. Symbolizes home and hearth. "Cocoa Pebbles- cereal uses a lot of brown. It also has a picture of the Flintstones family. Family is the key word. .
Black.
Black is the embodiment of sophistication and delivers an expensive message. It also lends itself wonderfully as a background color to accentuate other colors, such as yellow, red and orange.
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Orange.
This is the color of harvest, the "feast- color.
