Analysis on Marketing Strategies on Dell Computers.
The company was founded in 1984 by Michael Dell. Dell started the company with the idea to sell custom built computers directly to the customer. Now the computer industry's chief executive officer runs his company on a simple concept: that by selling personal computer systems directly to customers, Dell could best understands their needs, and provides the most effective computing solutions to meet those needs .
Today, Dell is enhancing and broadening the fundamental competitive advantages of the direct model by increasingly applying the efficiencies of the Internet to its entire business. Through the direct business model, Dell offers in-person relationships with corporate and institutional customers; telephone and Internet purchasing; customized computer systems; phone and online technical support; and next-day, on-site product service. Dell arranges for system installation and management, guides customers through technology transitions, and provides an extensive range of other services. The company designs and customizes products and services to the requirements of the organizations and individuals purchasing them, and sells a large selection of hardware and computing software. Dell's Unique Direct Model: Dell's award-winning customer service, industry-leading growth and consistently strong financial performance differentiate the company from competitors for the following reasons: Price for Performance -- With the industry's most efficient procurement, manufacturing and distribution process, Dell offers its customers powerful, richly configured systems at competitive prices . One of their step-by-step strategies is reflected by the fact that Dell machines are made to order and delivered directly to the customer. There is no middleman. The customer gets the exact machine he wants cheaper than he can get it from the competition.