Finance intermediaries are very essential to the company's overall well being. There are also five types of customer markets that the company must pay attention to:.
• Customer markets.
• Business markets.
• Reseller markets.
• Government markets.
• International markets.
Customer markets are people and house holds products for their personal needs. Business markets buy products or services to continue their processing or production process. Reseller markets purchase products and services to resell at a profit. Government markets purchase goods and services to people who need them. Internal Markets include buyers in other countries, consumer's producers, resellers, and governments, competitive strategies work for different companies. A company must provide greater customer value and satisfaction, than its competitors do.
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Various publics can have an actual or potential impact on an organization ability to achieve its objectives. .
• Financial publics- influence the company's ability to obtain funds. Media public uses news, features and editorial opinions, newspapers, magazines, radio and television stations. .
• Government publics- marketers must often consult the company's lawyers on issue involving product safety, truth in advertising and other matter.
• Citizen action publics- stay in touch with consumers and citizen groups.
• General public- a company needs to be concerned about the general publics" attitude towards its product and activities. .
• Internal public- includes workers, managers, volunteers and the board of directors.
There are six major forces in the company's macro-environment, they include:.
• Demographic.
• Economic.
• Natural.
• Technological.
• Political .
• Cultural.
The demographic environment is of major interest to marketer because it involves people, and people make up markets.
